10 Best Rank Tracking Software: Keyword Tools for SEO Success

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Boost your SEO strategy using the best keyword rank tracker software.

In today’s advanced and competitive online world, every business strives to stay its position on top SERPs to gain organic traffic and reach high peaks of success. 

However, it can be a hard nut to crack when it comes to finding the best rank-tracking software to achieve or maintain optimal search rankings when the market is full of it. People often get confused about which software they should use in that situation. 

To help you with that, we have mentioned the 10 best keyword rank tracker software below, which will help you find the best solutions that empower your business performance, monitor its SEO, make data-driven solid strategies, and much more to thrive digitally.

What Is A Keyword Rank Tracker?

A keyword rank tracker is an SEO tool that helps you research the right keywords to improve and optimize your website’s on-page SEO performance. Moreover, it also allows you to provide useful info and analytics related to the keywords, traffic, and search volume shown on the SERPs engine.

After that, it collected all the data and showed the report of desktop and mobile ranking. Software like this allows small or large companies to monitor their websites’ performance for specific keywords.

What is the importance of Tracking Keyword Performance?

Well, content marketers know the importance of tracking the keyword performance for a successful SEO strategy and can understand how well their SEO efforts perform. By using keyword trackers, you can check the keyword difficulty find effective ways to improve high mobile rankings, etc.

When your site has excellent SEO, it tends to rank higher on the search engine results page. 

Over time, you can get your website on the top 5 Google search results by using targeted keywords.

However, it can also be essential to identify new keywords, monitor your competitors, provide information regarding algorithm changes, troubleshoot traffic drops, and get more traffic organically.

10 Best Rank Tracking Tools

1.SE Ranking

If you are interested in finding the best rank-tracking software that can be helpful to digital agencies and business owners and provide SEO pros. In that case, SE Ranking is your all-in-one keyword rank tracking platform, guaranteeing that your website’s keyword ranks are always up-to-date at every level. 


  • It is a complete package that offers all the advanced features and tools that help you boost your website’s visibility and SEO performance.
  • It can be used to find your competitors’ keywords and ads in their organic and paid search campaigns.
  • This tool also provides site alerts for some needed modifications on the site.
  • Also, it can provide you with keyword suggestion and grouping where you can find and choose which keywords are good and has chances to rank your website.
  • This tool includes backlink monitoring that keeps track of the links on your site from other sites.
  • The white-label reports allow you to customize brand reports with your logo and design.
  • The B2B features can significantly enhance your SEO journey, making it a seamless and enjoyable experience.
  • Moreover, you can also manage all the Social media processes of creating, scheduling, analyzing, engaging, and monitoring audience engagement.
  • SE Ranking provides a range of APIs and scripts designed to assist experts.


SE Ranking always provides fair and affordable subscription plans, starting from $39.2 each month and can be paid annually. In addition, it also has business or pro plans, which come with seven variations of data limits where you can pick the best plan that meets your requirements.

2. Nightwatch

The Nightwatch is a site rank tracking software, especially for small businesses and company owners, and a complete package of advanced functions for multiple clients. If you want to keep track of your rankings, Nightwatch is the perfect tool allows you to easily segment your keywords based on different criteria like branded, high-volume, or targeted. 


  • Its rank tracker provides you one step ahead of the competitor site by providing rank tracking data worldwide.
  • Also, Nightwatch creates customized segments that help you uncover decaying content and easy ranking win opportunities.  
  • It is an easy-to-use site inspection feature for keeping monitors on and improving your site’s on-page search engine optimization.
  • You should stop worrying about algorithm updates, get an advantage over the competition, and see your position vary in real time with regular rank tracking.
  • The SEO reporting tool lets you quickly and easily create beautiful, easy-to-understand white-labeled reports.
  • Moreover, you may save even more time by automatically sending them to you or your customers.


  • Nightwatch offers 14 14-day free trial for beginners; however, it has three paid plans for you. The starter plan starts from $39 monthly, the optimized plan is $99 each month, and the plan is $369 for agencies. You can also get 40% savings if you buy an annual plan.

3. SEMRush

SEMRush is an overall effective keyword and search rank tracking software for SEO specialists and a trustworthy digital marketing platform. It helps people get information from Google and keeps track of any domain, URL, or subdomain’s position for the keywords it tracks daily. That’s why it’s considered one of the most trusted platforms today.


  • SEMRush lets you navigate on the Competitors Discovery Tab and arrange visibility degrees in every domain that appears for the desired keywords.
  • It also has 16 search engine results page (SERP) features that may be used as filters to learn which keywords activate specific features and how well your domain performs on a given search engine.
  • You can bring authentic and organic traffic to your site by searching for the best Keyword Research.
  • It also has On-page SEO, where you can improve your site’s SEO performance and get new ideas according to your site needs.
  • You can easily monitor your site’s performance on mobile and desktop devices at the regional and national levels. 
  • The best part is that SEMRush can also provide competitor analysis where you can make winning strategies and increase your traffic quickly.
  • You can also create a powerful strategy for content marketing by using data-driven solutions.


SEMRush offers three paid plans for marketing beginners, marketing consultant enterprises, SMEs, and large agencies. If you pay annually, you can save 17% of the money. The pro plan costs $119.95 monthly, the Guru Plan costs $229.95 monthly, and the business plan, which costs $449.95/month, includes 40 projects, 5000 keyword tracking, and upto 10 thousand reports daily.

4. Wincher

Wincher is a search engine ranking report software specially designed as one sole platform that suits all kinds of businesses.  When compared to other rank-tracking tools, Wincher is among the most affordable and fully loaded with functions that make keyword tracking as easy as any other tool.


  • The user-friendliness interface makes it easy to track development. Track your keywords to find out how your entire site performs for various keywords and how you can boost the performance of specific pages.
  • However, it can also show you all the keywords you currently rank, along with their search engine results page (SERP) position, traffic, and volume, to review.
  • It can also be used to keep an eye on the competitor’s data and will support you in monitoring competitors in the same niche.
  • To increase your chances of success, use the Keyword Research tool to discover new keywords and phrases to target.
  • Wincher works with over 100,000 businesses in over 40,000 places worldwide and is available in 180 countries.
  • The best part is that you can easily access the API, allowing you to create your custom integrations. 
  • On the other hand, Wincher allows users to generate their own custom reports, dashboards, and documentation. There’s also support for linking to Google Data Studio.
  • You can keep tabs on numerous devices at once, set up shared calendars for team projects, and generate reports as PDFs.


Wincher offers three plans; the started plan costs €24 per month or can be paid annually; however, the business plan costs €49 per month or billed annually, and the enterprise costs €199 per month/annually.

5. SERPWatcher by Mangools

SERPWatcher is one of the SEO tools offered by Mangools. The keyword rank tool also includes KWFinder, SERPChecker, LinkMiner, and SiteProfiler. However, they work together to assist users in effectively managing their online marketing campaigns.


  • SERPWarcher is simple to set up and an excellent choice for beginners who may find other search engine ranking checker tools too overwhelming.
  •  Although, you can easily switch in just 30 seconds from setting up to monitoring keyword rankings.
  • SERPWatcher offers various additional features that you may find more interesting.
  • By analyzing your current keyword positions or related search volumes, you can find valuable insights into the organic traffic possibility of your website.
  • SERPWatcher allows you to monitor your rankings daily conveniently and provides you with SERP previews. If the system changes any tracking significant change, you will be notified via email.
  • However, you can use the precise rank tracking feature to view search results based on specific criteria such as state, county, city, or DMA region. This feature allows you to analyze both mobile and desktop search results. 
  • After generating the results, you choose to share them with clients or other team members. It can be done through an interactive report, which can be conveniently sent using a link.


SERPWatcher offers a free plan as a trial. However, the paid plan starts from €29 monthly with a 48-hour refund policy. You can also save 35% when getting an annual subscription.

6. Moz Pro Keyword Rank Checker

Moz Rank Checker is considered the best platform for keyword research, which shows the SEO performance on targeted keywords within a second for your website. On the other hand, it can also predict the search volume of keywords with 95% accuracy by using terms and phrases.


  • This software helps find the keywords for rankings and gives instant order reports where you can quickly improve your SEO strategies.
  • By using its competitor analysis feature, you can compare your keyword rankings with other competitors and try more chances to get ranked at the top. 
  • Additionally, you can identify or track SERP features, including local packs, feature snippets, etc.
  • It can also check the major search engines where to select the search engine that best suits your needs from Google, Google Mobile, Bing, and Yahoo.
  • You can get started with long-term keyword tracking. To continue tracking your keywords’ rankings over time, send the ones that rank highest in Rank Checker to a Moz Pro Campaign.
  • However, it also provides a mobile option to monitor your keywords’ performance.


Moz Pro Keyword Rank offers four monthly plans; the standard plan starts from $79/per month, the medium plan costs $143/per month, the large plan costs $199/per month, and the premium plan costs $ 4479.

 7.Advanced Web Ranking (AWR)

Advanced Web Ranking is an effective tool specifically designed for those who want to use daily rank-tracking software. It helps you to track your SEO efforts and analyze your competition. While AWR does much more than just monitor keyword rankings, this is where they shine. 


  • It comes with over 4,000 search engines from which AWR can quickly get data, from YouTube, Yandex, Baidu, Google, and Amazon.
  • AWR supports applying to rankings on desktop and mobile devices.
  • However, using its local rank tracking feature, you can efficiently operate your business locally and take advantage of it. 
  • You can also customize your search results to focus specifically on your country, city, or state. It’s a helpful tool for businesses looking to monitor through GPS or their local online presence. 
  • The best thing we mostly like is getting daily reports anytime, whether daily, weekly, every two weeks, or monthly.
  • AWR also contains integrations for tracking progress more quickly with popular tools such as Google Ads, Analytics, and Search Console. 
  • However, you can able to address the reasons and issues behind your drop in the organic search engine results pages (SERPs).


Advanced web ranking offers a free 30-day trial. However, it comes with different paid packages. The starter plan costs $49/month, Pro $99/month, agency $199/month, and enterprise offers $499/month. You can also save 10% when you pay annually. 

 8. Authority Labs

Authority Labs is one of the well-known automated keyword rank tracker software and mobile rank tracking where you can find the best organic keywords for use in your brand. Most of the competition will require you to find and create keywords independently. Therefore, Authority Labs helps you to easily find fresh keywords you might not have seen and boost your click-through rate.


  • It supports local and mobile rank tracking by providing daily reports and can retrieve data that is normally not provided in other software.
  •  In addition, the team takes great pleasure in its ability to reflect internationally and locally. 
  • At last, the SEO resources provided by Authority Labs account for both mobile and desktop performance.
  • Authority Labs will do all necessary checks once you have provided the domains, keywords, and locations you want for analysis.
  • The plus point is that it monitors competitors, which might help you get an advantage over similar websites. The number of users has no limit either. In order to set up user accounts for your team or clients.
  • Also, Google Data Studio (GDS)integrates with Authority Labs, which includes all information created in the reports using Data Studio.
  • White-labeling lets you put your company’s name, colors, and logo on reports. You may also customize your GDS reports by including information like search engine rankings, search volume, and rich snippets. Data from other Google services, such as Search Console and Google Ads, can be combined with less effort.


Authority Labs has three paid plans: The first Plus plan costs $49/month, the Pro plan $99/month, the Pro Plus $225/month, and the enterprise plan $450/month. Also, you can use it for 14 days without needing a credit card.

 9. Serpstat

Serpstat is a reliable software specializing in SEO, providing you with everything you need to optimize your website for search engines. However, many unique key features make it rank tracker stand out. 


  • It helps you track market share, analyze keywords, schedule reports to examine a domain and its competitors, and notify you whenever there’s a change in the search engine results.
  • Serpstat also helps collect keywords from the site, compile a list of keywords, analyze them according to the competitor’s popularity, volume, or keyword difficulty, and give suggestions related to it for review. 
  • It can also provide a backlink analysis tool where you can easily track new or lost backlinks or find harmful links you need to avoid. Also, can check the site backlinks quality and collect common links donors.
  • Moreover, its website SEO audit lets you find the technical issues that cause negative effects on visibility and optimization and give suggestions to eliminate them.
  • However, PPC analysis guides you to create a proper ad based on the ad analysis results with relevant keywords and landing pages against competitors.


Serpstat costs $59 per month for 4,000 searches.


AccuRanker is the only rank-tracking application that truly delivers on its promise. It is a web-based tool that monitors keyword rankings and provides insights into a website’s organic traffic for marketing firms. However, you can also categorize your data for finding keywords, tags, landing sites, or custom views and share it with team members for in-depth research.


  • The software provides SEOs with real-time keyword ranking updates, landing page analysis, and search engine result monitoring in a single place. 
  • It provides a share of voice (SoV) module that overviews a company’s success in the organic search market and compares it with your competitors.
  • By using its stored historical data feature, you can examine the rise and fall of keywords over time.
  • Moreover, it can also provide advertised reports where you can analyze your reports that seem good and are consistent with the company’s image.
  • The best part is that you can easily access an API, which is how software programs, mobile apps, and developer frameworks can enter and utilize the API’s data for their own purposes.
  • Also, the dissecting data feature separates and classifies data into well-defined categories to facilitate its viewing and sorting. 


AccuRanker costs $109/ month for a 5000KW checker.

Best Rank Tracking Tool: Key Features to Consider

There are many essential features you need to consider before choosing any site rank-tracking software:

Accuracy in Tracking Keywords

For successful SEO efforts, the right keyword tracking is essential. Pick software that monitors your keywords’ search engine rankings accurately and in real time.

Search Engine Optimization 

Make sure that the software you want to choose can monitor your chosen audience’s use of Google, Bing, Yahoo, and any other major search engines.

Analysis of Competitors

Always see that the software has an analysis feature to check how you stack up against the competition and analyze their activity.

Customized Reporting

If you need to display data to clients or team members, you need to be able to develop reports that can be modified to fit your needs, look good, and be easily understood.

Mobile rank tracking option

With so many people using mobile devices, it’s important to use a tool to monitor your position in mobile search engine results.

SERP Feature Monitoring

In order to gain insight into your search visibility, you should use tools that can recognize and track features of the (SERP) such as featured snippets, local packs, and knowledge graphs.

Historical Data

If you have access to ranking data from the past, you may use it to spot trends, make adjustments, and make sensible choices.

Analytics Tool Integration

The success of your website may be seen in its entirety with the use of software that works in tandem with common analytics tools like Google Analytics.

Friendly User Experience

Always select a user-friendly UI that is simple and easy to use, making navigating and data interpretation simple, even for people unfamiliar with SEO terms.

Is there any Free Version to Check My Keyword Rankings?

There are two ways to check free keyword rankings. The first is RankTank, which can be added to Google Sheets freely. You only need to set it up to connect to the API. Your display may slow down to show results, but getting a free rank tracker without any charges is fine.

However, if you prefer a primary method, where you manually check the SERPS, to access this, create a free Moz account, install the free MozBar extension for Chrome, and then follow these instructions:

  1. Firstly, sign out your Google account from Chrome, then open incognito directly on the search window.
  1. After that, enter the search query and add ”&num=100” to complete the search URL in your address bar.
Num Parameter

It helps to support Google to show the first 100 search results for providing a query. On the other hand, it displays the SERP positions for every development by using the MozBar extension.

Google First 100 Searches
  1. Next, press CTRL+F within the same browser window, type the URL, and click Enter.
Google Position 19

As you can see on the page, we checked ranks at the 19th position.

  1. Lastly, you can use a spreadsheet program like Excel or Google Sheets to keep track of your site’s keyword ranking.

Simply rinse and repeat the process.

It can take a lot of time manually to check your results for hundreds of keywords. As we know, time is money so you can use the automated search engine position software mentioned above.


In this article, we have mentioned the best rank-tracking software, which is highly capable and reliable. The tool you should choose will depend on your specific situation. To make a smart choice, consider your required features and then budget. 

Doing so lets you choose a product or service that meets your needs while staying within your financial means. This will help you determine the best keyword rank tracker software that fits your needs.

The surprise is that some software we mentioned above offers a free trial, allowing you to test them and determine if they fit you.

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